"Mad men"

In thinking skills class, we saw an extract of one episode of "Mad Men" , an American period drama television series. Afrter it, we had to answer to questions:

1.Identify some of the vested interests in this scene. How do these work?
2. Why is Peter's idea rejected, and why is Don's idea accepted?

1. One of the first vested interests that appeared on the video is when Don explains his idea. According to it, tobacco is seen as an element that gives a person happiness (though in fact, it gives dependence), the way Don explains his thought, makes him avoid mentioning part of the real information which are the terrible effects smoking produces.
Other vested interest we could identify was when the men rejected Peter's idea. These men ignore that opinion because it was not convenient for their business


2. Peter’s idea is rejected because he made reference of the great damage tobacco creates in people's life, mentioning it's a life danger and it was obviously, not beneficial for the company. On the other hand, Don’s idea was quickly accepted because it did not mentioned every risks tobacco caused. In addition, Don portrayed tobacco as something people need to be happy making propaganda still look attractive